The Fusion of Modern Technologies and Art Within the Kaleidoscope of Culture Opening

The fusion of contemporary technologies and art will mark the opening of the Kaleidoscope of Culture in the Novi Sad Creative District, while the conference hosting programme CGA (Computer Graphics & Arts Conference), which has been gathering professionals working in the field of computer graphics for years, will be the best example. Participation in the Kaleidoscope of Culture will present the first relocation outside Belgrade, and it will be a unique chance to focus on the powerful CGA community in Novi Sad.

During four days of opening, from 2 until 5 September, digital artists, video game designers, animators, and professionals working in the field of film VR/AR industries, as well as representatives of the academic community will present themselves to the Kaleidoscope of Culture visitors under the slogan ‘Enter the MetaClub’ in Fabrika (entrance no. 2) in Creative District. The Novi Sad edition of the CGA conference will focus on the CGArts programme, which was organised by Maja Ćirić, art advisor and curator who won numerous awards, and who, according to the London gallery Saatchi, is one of the 100 best curators in the world.

The topic of the CGArts will be the translation of meta-worlds and digital spaces, which will be created by international artists Tanja Vujinović and Andreas Wannerstedt.

Media artist Tanja Vujinović, whose works were exhibited in the Museum of Modern and Contemporary Art in Strasbourg, Kunstpalast Museum in Düsseldorf, and Cornerhouse Gallery in Manchester, will present her digital work ‘Club 4’ within the Kaleidoscope of Culture, which will contextualise the history of Creative District space in Veliki Liman where exhibition and programme take place along with meta-worlds that are being created by artists and professional audience every day. The artistic practice by Tanja Vujinović, whose work was introduced to the public at the International Symposium of Electronic Arts, at the National Pavilion of Ars Electronica, one of the most significant European institutions for new media, as well as at the Kinetica Art Fair in London, focusing on the design of virtual worlds, by using tools that the film and video games industry is very familiar with.

In addition to Tanja Vujinović, within the CGArts programme, the audience will have a chance to see Andreas Wannerstedt, an artist from Sweden, who has been producing works for famous brands such as Google, Omega, Swarovski, Adidas, Dropbox, and many others for years, and whose aesthetics of 3D sculptural works perfectly connects traditional arts and new technologies, with elements of animation in the exhibition venue that leaves a viewer with a mesmerizing impression. In cohesion with the environment, works by Tanja Vujinović, will revive the topic of meta-world in space, which, in addition to the exhibition, will also be used as the space of gathering all factors of ecosystem. Moreover, it will be the meeting point for multidisciplinary creative community dedicated to artists and students, through connecting with the CGA community that conquers new spaces of digital art.

The detailed CGA programme is divided into four thematic unitsCGAcademy, CGArts, which is the focus of the conference, CGAlliance and CGAfterHours. Therefore, the part of the follow-up programme will be dedicated to Unreal Engine, the popular software for development of interactive digital content.

The aim of cooperation between founders of the CGA conference, Crater Training Centre, Serbian Film Association and VFX Serbia portal and ‘Novi Sad – European Capital of Culture’ Foundation, present the creation of continuous cooperation and closely bounded community of artists, technology, audio-visual

industry in all its shapes and narratives, as well as the establishment of active communication with general public through artistic expressions, under the banner of CGA and Kaleidoscope of Culture.

Four days of the gala opening in Creative District, at the site of Veliki Liman, will be an overture in the five weeks of the Kaleidoscope of Culture, form 2 September until 8 October. Within five arts – architecture, literature, visual, applied and performing arts, programme will be held across Novi Sad, thus giving visitors an opportunity to choose and create their own kaleidoscope of culture,

Ars Electronica from Linz, the national pavilion of one of the most important European institutions for new media, will be presented during the opening of the Kaleidoscope of Culture, within which the representatives of Novi Sad Academy of Art will exhibit their works. The representatives of a gallery from Austria’s St. Pölten, will also visit the Kaleidoscope of Culture, while audience will have a chance to enjoy the exhibition about the heritage of Veliki Liman, ‘Obnova’ Film Festival, plays within the INFANT and other numerous contents, which will be announced during the following weeks.