Design Pavilion

The third edition of Design Pavilion will mark the fifth week of the Kaleidoscope of Culture in SPENS, one of the most important representatives of modern architecture in Novi Sad, from 1 until 8 October 2021.

The Design Pavilion will be opened with the exhibition ‘Design for Culture’, on Friday, 1 October at 20:22 p.m. (entrance no. 8). The exhibition, which has been implemented in cooperation with the European project ReCulture and PDP conference, will present the best European and regional practices in the field of culture. The exhibition includes over 200 items, including posters, publications and other graphic material produced for regional and European cultural institutions, non-governmental organisations, festivals, artists and relevant cultural projects.

Within the ‘Design for Culture’ exhibition, some of the most significant representatives of regional, European and world design scenes such as Pentagram, the biggest independent design studio in the world, Bureau Mirko Borsche, a graphic design studio in Germany, French Graphéine, Portuguese And Atelier, British Cartidge Levene, Spanish Todojunto, Austrian Studio ES, as well as representatives of local design scene such as Slavimir Stojanović Futro, Marina Milanović, Dragana Krtinić, design studio Metaklinika and Petergregson, and many others will present their work.

Among the projects selected to be part of the exhibition are projects implemented for the French Ministry of Culture, British Tate Modern, Bavarian State Opera, Design Museum in London, British Institute for Contemporary Art, Vienna Design Week, Museum of Contemporary Art of the Republic of Srpska, Historical Museum in Sarajevo, Yugoslav Drama Theatre, National Museum of Montenegro and many other organisations that work in the field of culture.

From 1 until 3 October, designers will have a chance to attend lectures about graphic design, interactive design, etc., within the PDP conference in SPENS. Constantin Demner, a graphic designer from Austria and founder of Studio Elastik, a visual communication studio, Wolfgang Fiel, an architect and stage designer from Austria, Uroš Krčedinac, a visual artist from Belgrade and Andrija Dinulović, an architect and producer from Belgrade and co-founder of the production studio Turbina, will present themselves.

Moreover, the audience will have a chance to hear Slavimir Stojanović, a designer from Belgrade, representatives of the MUCEM Museum in Marseille and architect Wolfgang Fiel during the panel discussion ‘Design for Culture’ that will be moderated by Nina Mihaljinac and Milan Đorđević from the Department for Management and Production in Theatre, Radio and Culture, Faculty of Dramatic Arts.

Within the PDP conference, the Belgrade collective Belgrade Raw will stage the exhibition ‘Raw Perspectives’ by the authors Jelena Nikolić, Predrag Đulinac and Stefan Jovanović.

Furthermore, the audience will have a chance to see the exhibition of 30 risographs selected within the PDP conference, entitles SHIFT. Authors of graphics are artists from Serbia, Montenegro, Slovenia, Bulgaria, Albania, Hungary, Sweden, Ukraine and Australia.


The fourth ‘Kaleidoscope of Culture’ will be held from 2 September until 8 October 2021. During five weeks, this yearlong project of culture of togetherness that connects artists, cultural institutions, non-governmental organisations, citizens and visitors through various processes, will present five types of art. At the end of summer, the Kaleidoscope of Culture will present spaces and programmes throughout the city, promoting a unique image of the diversity of Novi Sad.