{"id":6077,"date":"2021-11-12T14:07:36","date_gmt":"2021-11-12T13:07:36","guid":{"rendered":"https:\/\/kaleidoskopkulture.com\/?p=6077"},"modified":"2021-11-16T14:09:44","modified_gmt":"2021-11-16T13:09:44","slug":"novi-sad-winner-of-the-european-trend-brand-of-the-year-award","status":"publish","type":"post","link":"https:\/\/kaleidoskopkulture.com\/en\/novi-sad-winner-of-the-european-trend-brand-of-the-year-award\/","title":{"rendered":"Novi Sad \u2013 Winner of the European Trend Brand of the Year Award"},"content":{"rendered":"<p>Novi Sad is the winner of the\u00a0<strong>European Trend Brand of the Year 2021<\/strong>, within the European Cultural Brand Awards 2021, the competition held for the 16<sup>th<\/sup>\u00a0time in Dresden.<!--more--><span id=\"more-15893\"><\/span><\/p>\n<p>Novi Sad became the first city in this part of Europe that bore the title, having in mind that the winners have been from Western Europe such as Paris, Munich, Berlin, Oslo and others so far. Thanks to Novi Sad, Serbia found itself in the company of four Western European countries which, since the awards were given, have had their representatives \u2013 Germany, France, Italy, Norway.<\/p>\n<p>A hundred and ten organisations, institutions and cultural institutions from Germany, Austria, Switzerland, Belgium, Belarus, France, Israel, Lithuania, Russia, Serbia and the Netherlands competed for the most prestigious European award in the field of culture, while the project\u00a0<a href=\"https:\/\/novisad2022.rs\/\">\u2018Novi Sad \u2013 European Capital of Culture\u2019<\/a>\u00a0in the category \u2018European Trend Brand of the Year\u2019 in the final selection of the expert jury defeated the Berlin organisation \u2018Stiftung Zukunft Berlin\u2019 and the Swiss digital platform for culture \u2018SpectYou\u2019. Among other laureates are Eliad Moreh-Rosenberg, curator and director of the Museum of Holocaust Art in Yad Vashem, The Dresden Symphony Orchestra, German Beethoven anniversary project BTHVN2020 and others.<\/p>\n<p>The citizens of Novi Sad are now the bearers of the European award that their city received because of the new brands of culture that were founded in previous years \u2013\u00a0<strong>\u2018Do\u010dek\u2019 and \u2018Kaleidoscope of Culture\u2019 and\u00a0<\/strong><a href=\"https:\/\/kulturnestanice.rs\/\"><strong>a network of cultural stations.<\/strong><\/a>\u00a0Within the project\u00a0<a href=\"https:\/\/novisad2022.rs\/\">\u2018Novi Sad \u2013 European Capital of Culture\u2019<\/a>, \u2018Do\u010dek\u2019 and \u2018Kaleidoscope of Culture\u2019 have positioned themselves in the previous four years as Novi Sad brands that have set a new approach to culture, connecting different cultural actors and organising and implementing events. New brands have raised production capacities, while the network of cultural stations has expanded the spatial capacities and opened new possibilities for artists but also has encouraged the development of the audience in various parts of the city and its surroundings.<\/p>\n<p>\u2018The key determinant of this victory is the culture of togetherness because rarely is any award the merit of an entire city. The citizens of Novi Sad got it because they believed, supported and worked together to create so much new, different and better quality in the field of culture that Europe recognised it again. Another European title for Novi Sad is not the only measure of success, but it is important because every big dream goes through doubts, refutations, of which the most dangerous is an implication. Thanks to the scene and the citizens of Novi Sad, Novi Sad has gained measurable value and immeasurable positive reputation with the title of the best European trend brand in the field of culture, not only for our city but for the whole of Serbia,\u2019 said<strong>\u00a0Nemanja Milenkovi\u0107, the CEO of the \u2018Novi Sad \u2013 European Capital of Culture Foundation\u2019.<\/strong><\/p>\n<p><a href=\"https:\/\/kaleidoskopkulture.com\/wp-content\/uploads\/2021\/11\/Nagrada-za-najbolji-evropski-trend-brend-u-kulturi-scaled.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-6065\" src=\"https:\/\/kaleidoskopkulture.com\/wp-content\/uploads\/2021\/11\/Nagrada-za-najbolji-evropski-trend-brend-u-kulturi-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/kaleidoskopkulture.com\/wp-content\/uploads\/2021\/11\/Nagrada-za-najbolji-evropski-trend-brend-u-kulturi-scaled.jpg 2560w, https:\/\/kaleidoskopkulture.com\/wp-content\/uploads\/2021\/11\/Nagrada-za-najbolji-evropski-trend-brend-u-kulturi-300x200.jpg 300w, https:\/\/kaleidoskopkulture.com\/wp-content\/uploads\/2021\/11\/Nagrada-za-najbolji-evropski-trend-brend-u-kulturi-1024x683.jpg 1024w, https:\/\/kaleidoskopkulture.com\/wp-content\/uploads\/2021\/11\/Nagrada-za-najbolji-evropski-trend-brend-u-kulturi-768x512.jpg 768w, https:\/\/kaleidoskopkulture.com\/wp-content\/uploads\/2021\/11\/Nagrada-za-najbolji-evropski-trend-brend-u-kulturi-1536x1024.jpg 1536w, https:\/\/kaleidoskopkulture.com\/wp-content\/uploads\/2021\/11\/Nagrada-za-najbolji-evropski-trend-brend-u-kulturi-2048x1366.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><\/p>\n<p>Being the legacies that should remain in the city even after the title year of the European Capital of Culture, the programme arch \u2018Do\u010dek\u2019 turned the New Year\u2019s Eve from a mere party to a celebration that includes two celebrations of New Year\u2019s Eve,\u00a0 two ways of measuring time, two alphabets, two forms of art \u2013 visual and performing arts, celebrating the cultural diversity, as one of the main epithets of Novi Sad, while the \u2018Kaleidoscope of Culture\u2019 as a yearlong project set new cultural practices based on the culture of togetherness, which connect institutions, organisations, artists, volunteers and the public.<\/p>\n<p>The network of cultural stations preserved and revitalised the cultural and industrial heritage of the city and put it in the service of culture and art, activated spaces in surrounding places and remote parts of Novi Sad and thus established new practices of cultural decentralisation that can be an example to other cities. The network of cultural stations currently includes eight spaces and one mobile cultural station \u2013 Caravan.<\/p>\n<p>\u2018Do\u010dek\u2019 and \u2018Kaleidoscope of Culture\u2019 are two of the eight programme arches that further develop the programme concept of the \u2018Novi Sad \u2013 European Capital of Culture\u2019 project for 2022. The opening ceremony of the European Capital of Culture on 13 January, i.e. the play \u2018Zeniteum :: 2022\u2019, will be organised as part of \u2018Do\u010dek\u2019, while the programme itself will be a kind of overture on 31 December, which will be a kind of homage to the great Serbian scientist Nikola Tesla, through performing and visual arts. The \u2018Kaleidoscope of Culture\u2019 is planned for the period 1 September \u2013 7 October 2022.<\/p>\n<p>You can find more information about the European Capital of Culture 2022 programme on the\u00a0<a href=\"https:\/\/novisad2022.rs\/en\/programme\/\">following link.\u00a0<\/a><\/p>\n<p><em><br \/>\nFoto: J\u00fcrgen M\u00e4nnel<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Novi Sad is the winner of the\u00a0European Trend Brand of the Year 2021, within the European Cultural Brand Awards 2021, the competition held for the 16th\u00a0time in Dresden.<\/p>\n","protected":false},"author":7,"featured_media":6068,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[167,168,169,340],"tags":[],"class_list":["post-6077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kaleidoscope-of-culture-2018","category-kaleidoscope-of-culture-2018-en","category-kaleidoscope-of-culture-2020","category-kaleidoscope-of-culture-2021"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Novi Sad \u2013 Winner of the European Trend Brand of the Year Award<\/title>\n<meta name=\"description\" content=\"Novi Sad is the winner of the\u00a0European Trend Brand of the Year 2021, within the European Cultural Brand Awards 2021.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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